It has been scientifically proven that our physical surroundings affect our emotional state. High quality business art is an untapped resource that you can use to your advantage, especially if you are working with high end clients with cultured tastes and selling an expensive service or product.
Cheap canvas prints are noticeably different from archival art prints, and don’t fall into the trap of thinking that your clients will not notice. Would you rather sit in a squeaky, uncomfortable chair while you wait for an appointment, or a supportive, leather armchair? What kind of mood would it evoke? What if your day had already been a series of stressful events?
A client’s experience in your office and halls will affect the quality of your interactions with them, so don’t skimp on customer experience. In this case, strategically place photographic prints in their immediate surroundings including hallways, conference rooms and waiting rooms.
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